Informational Guide - Non-Profit Organization
Programs Used:
InDesign
World Wildlife Fund Informational Guide - Concept
This digital publication was designed as an informational guide for the World Wildlife Fund (WWF), with the goal of communicating the organization's mission, conservation initiatives, and opportunities for public involvement. The project focused on creating a cohesive visual identity that aligned with WWF's environmental mission through the use of nature-inspired green and orange tones, carefully selected imagery, and a consistent typographic system.
Emphasis was placed on hierarchy, readability, and layout design to organize complex information into an engaging and accessible format. The final publication demonstrates the application of typography, visual consistency, and editorial design principles while maintaining alignment with the organization's established brand and values.
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Digital Cookbook
Programs Used:
InDesign
This digital cookbook was created as an interactive publication featuring recipes inspired by various holidays throughout the year. The project explored editorial design principles through the development of a consistent page structure, clear typographic hierarchy, and user-friendly navigation.
Seasonal color palettes were incorporated to reflect the theme of each holiday, such as red, white, and blue for Independence Day and orange and purple for Halloween, while maintaining overall visual consistency across the publication. Interactive elements such as embedded links enhanced usability and reinforced the digital format. The project highlights skills in publication design, typography, layout development, and creating cohesive user experiences within long-form digital content.
