SOCIAL MEDIA CAMPAIGN
TRAVEL VIDA
TRAVEL VIDA
Objective
Develop a social media campaign for Travel Vida, an emerging online travel platform focused on culturally immersive experiences. The campaign was designed for Facebook and Instagram to increase brand awareness and attract travelers seeking meaningful, connection-driven journeys.
Develop a social media campaign for Travel Vida, an emerging online travel platform focused on culturally immersive experiences. The campaign was designed for Facebook and Instagram to increase brand awareness and attract travelers seeking meaningful, connection-driven journeys.
Process
Conducted competitive research across industry leaders including Collette, Trafalgar Tours, Globus, and regional travel agencies to evaluate visual trends, messaging strategies, and positioning opportunities. Insights informed a differentiated creative direction rooted in authentic storytelling, thoughtful typography, curated imagery, and a cohesive color system aligned with the brand’s identity.
Conducted competitive research across industry leaders including Collette, Trafalgar Tours, Globus, and regional travel agencies to evaluate visual trends, messaging strategies, and positioning opportunities. Insights informed a differentiated creative direction rooted in authentic storytelling, thoughtful typography, curated imagery, and a cohesive color system aligned with the brand’s identity.
Outcome
The final campaign highlights Travel Vida’s signature offerings — including its “Buddy Up” program — and emphasizes experiences that extend beyond traditional tourism. Visuals and messaging were crafted to reflect the brand’s core values of exploration, cultural connection, and authenticity, creating a cohesive and engaging presence across social platforms.
The final campaign highlights Travel Vida’s signature offerings — including its “Buddy Up” program — and emphasizes experiences that extend beyond traditional tourism. Visuals and messaging were crafted to reflect the brand’s core values of exploration, cultural connection, and authenticity, creating a cohesive and engaging presence across social platforms.
Instagram Post
