Objective:
Modernize the brand identity to better attract new business and remain competitive with recently rebranded markets.
Modernize the brand identity to better attract new business and remain competitive with recently rebranded markets.
Challenge:
Created a professional, forward-looking logo that conveys growth and development.
Created a professional, forward-looking logo that conveys growth and development.
Audience:
Existing local businesses and companies considering relocation to the Gainesville area.
Existing local businesses and companies considering relocation to the Gainesville area.
Context:
Competes with major Florida markets such as Jacksonville and Tampa, as well as comparable out-of-state communities.
Competes with major Florida markets such as Jacksonville and Tampa, as well as comparable out-of-state communities.
Execution:
Developed a flexible identity system that works seamlessly across print, digital, and promotional materials.
Developed a flexible identity system that works seamlessly across print, digital, and promotional materials.
Branding Materials
Brand Identity Guide
